MAKE THE BRIGHT GREEN CHOICE | 01 Apr 2007

Leading electrical wholesaler, Newey & Eyre is launching an exciting new campaign to promote the benefits of going green.  A number of initiatives are planned for the company’s nationwide network of 175 branches aiming to educate staff and customers about the benefits of using energy efficient lamps. 

The activities will include posters, aisle and counter displays to help customers easily identify green products.  Newey & Eyre will also be working with suppliers to develop a special guide to energy efficiency lamps in domestic and non-domestic premises and a product brochure showcasing the vast range of green choices at Newey & Eyre.

Caren Rawlins, Products Brand manager at Newey & Eyre says: “This new campaign demonstrates our commitment to providing energy efficient products and reflects the growing customer interest in this area.”